They are universally accepted as the finest diamonds in the world the diamond in this ring shares all their best qualities. Because they hailed from just one mine in the ancient Indian city of Golconda that ceased production hundreds of years ago, these stones are exceptionally rare, with only a relative handful known to exist. Known as the “Ultimate Diamond,” Golconda diamonds are the purest of all diamonds, possessing a level of clarity, purity and transparency unrivaled by any other stone. Set in platinum and accentuated with approximately 1.00 total carat of tapered white diamond baguettes, this ring is truly a treasure to behold. It is also one of only a handful of Type IIa diamonds that are also internally flawless, a distinction that enhances both its beauty and rarity. Nitrogen is the element that gives diamonds color, making this gem a full two shades whiter than the whitest D-color diamond. The rare stone is certified by the Gemological Institute of America (GIA) as being D color and Type IIa, meaning it lacks any trace of nitrogen. This classic Harry Winston ring is set with an exceptional 5.56-carat emerald-cut diamond that bears all the hallmarks of the legendary Golconda diamonds. For help in finding just the right ring, visit our engagement ring buying guide. On 1stDibs, browse stunning Harry Winston engagement rings by stone, stone cut and more. Winston is said to have favored emerald-cut diamonds because of how the wide facets generously flatter the stone, prioritizing its clarity in a classic platinum ring setting. In 1944, he became the first jeweler to dress an Oscar nominee when he loaned diamond jewelry to Jennifer Jones for the Academy Awards ceremony. in 1932 and acquired the 726-carat uncut Jonker diamond in 1935.

Harry Winston had already garnered acclaim for his talents by the time the diamond engagement ring had taken center stage thanks to De Beers’s changing social attitudes about the precious stone. (Today, the appeal of vintage diamond engagement rings especially endures with millennials looking for something unconventional to symbolize their love.) Diamond sales skyrocketed, and De Beers was successful in ultimately rendering diamonds a must-have for Americans considering popping the question.

For women meanwhile, the link between diamonds and the emotional bond of marriage had been solidified. Ayer’s laser-focused print and radio strategy - and later, its “A diamond is forever” tagline - young men across the United States soon became convinced that diamond engagement rings were critical to a successful courtship. Ayer & Son to build an advertising campaign that emphasized a tangible connection between diamonds and romance.Īt the time, diamonds were considered a luxury purchase and people were generally disinterested in them anyway, but with the support of N.W. So they contracted the Philadelphia agency N.W. It’s a reputation that extends to the celebrated engagement rings that have long emerged from his international salons.Īt the end of the Great Depression, De Beers Consolidated Mines had been focusing their marketing efforts on generating consumer demand for diamonds.

Often heralded as the “Jeweler to the Stars,” as one of the first to recognize the branding power of lending glitzy pieces of fine jewelry for red-carpet events, Harry Winston is known for his eye for fine gemstones.

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